TL;DR: Like a great publication you can’t pay, Alikewise is a great web site you cannot assist but be amazed with. By matching customers by the forms of books they prefer, Alikewise is using the market internet dating market to the next level. 

When it comes to books and market dating, nobody is because enthusiastic as Matt Masina and Matt Sherman, the co-founders of

From fiction to non-fiction, and everything in between, Alikewise doesn’t keep any page unturned when assisting individuals select love through their favorite authors and books.

Never evaluate a book by its cover

While many dating sites match their particular users by things such as place and get older choice, Masina and Sherman understood there was clearly market for another type of type internet dating service. The evidence is within the solid next Alikewise has gained since their 2010 launch.

Using a killer relationship, Alikewise has the capacity to set men and women through Amazon’s publication referral motor. Do you realy like “The Girl using the Dragon Tattoo”? Then you may be appropriate for a person that likes “Gone Girl.”

Its absolve to develop a profile, look through other people and deliver emails on Alikewise, which is available inside the U.S., Canada, britain and some other countries.

Masina mentioned one of the recommended attributes concerning the website isn’t only can people find other individuals who like to read whatever they choose review, nonetheless are able to use that usual soil as a stepping stone to getting knowing each other on a much deeper level.

“the reality that the two of you like books, we feel, may be the link, and then you can look at just what publications people like in order to learn more info on all of them,” the guy said.

Precisely why publications are great matchmakers

Masina stated Alikewise members aren’t like those you see on different online dating sites (no shirtless mirror pics here!)

With snappy profile labels like “Bluegrass_Book_Lover” and “PaperBackWriter,” Alikewise people tend to be exclusive breed, so they really need a unique strategy to meet individuals – a sorts of matchmaker if you will.

“Having retailers meet up with other people that like publications is actually essential,” the guy stated. “Book reading as a spare time activity isn’t necessarily a personal recreation in which youwill meet other folks, thus I believe the notion of having this retailer is truly attractive to them [users].”

Masina defines the conventional Alikewise user as more serious, kind and rational kind, who wants classics like “The Catcher in the Rye” but additionally does not worry about branching on with some Harry Potter occasionally.

“we go through the site and I’m only amazed at the grade of people that are on all of our website. They’re all fairly intelligent, and I also genuinely believe that’s what pushes visitors to actually want to fulfill each other,” Masina stated. “this really is geared toward serious individuals who are contemplating locating a person that they want to love.”

Starting a niche revolution

From the start, Masina and Sherman have received plenty of good feedback from people as well as the online dating industry all together, especially in the niche online dating world.

Masina stated the good thing about market dating sites may be the love behind the individuals exactly who cause them to become and rehearse all of them, therefore much more top-notch products and a lot more fits overall.

“Everyone is gonna want to try various markets and different web sites to see where they can be meeting men and women they truly are much more compatible with. We view it much more of that which we call ‘coopetition,'” the guy stated. “it is simply developing the complete genre of websites on the internet which is important – obtaining visitors to feel at ease with online dating is essential. This is the obligation of business owners available to choose from as well as the current online dating services to provide various niches that folks are seeking, therefore we believed it was a fantastic a person to begin with.”